What must property managers ensure when marketing a rental property?

Property managers must ensure that advertisements for rental properties comply with fair housing laws to prevent discrimination based on race, color, national origin, religion, sex, familial status, or disability. Fair housing laws are designed to create equal opportunities in the housing market, meaning advertisements should not imply a preference for or against any particular group of people. This compliance is essential not only for legal reasons but also for fostering a diverse and inclusive community.

The other options do not align with best practices in the property management field. Targeting only college students could violate fair housing laws by excluding other potential renters based on age or demographic factors. While including pricing information can be beneficial for transparency, it is not a legal requirement like adherence to fair housing laws. Exaggerating property features can lead to misrepresentation and damage the property manager’s reputation, contrary to ethical marketing practices.